TRUSTPILOT ASSISTS IN REMOVING FRAUDULENT REVIEWS FROM WEB DIRECTORIES
Trustpilot is always striving to make sure we are taking the proper action against attempts to influence reviews on our site, even when those reviews are posted by review vendors. We can now detect review sellers and purchasers by using our new technology to understand complicated patterns of suspected misuse.
This has allowed us to file lawsuits against businesses that buy fraudulent reviews and cooperate with other social media sites to ban review vendors. This is to give users of Trustpilot another way to confirm their identity. Future efforts in these areas are expected to be substantially greater.
Prior to Which flagging them to us, several of the companies involved in the Which inquiry were already subject to Trustpilot's enforcement procedures after fraudulent behaviour was discovered by our fraud detection software.
If companies continue to misuse our platform, we will continue to monitor their conduct on Trustpilot and won't hesitate to take stronger action if necessary.
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